Week 2: Dirty Dozen Swag Bags

1. What is the project supposed to achieve?

The project's purpose is to provide our guests with memorable items of the festival and experience. Swag bags allow us to brand not only our festival, but Wilmington community as a whole.

2. Who is the customer?
The customers are the Filmmakers and Scholars, Dean, Film Department Chair, other faculty, and sponsors.

3. What are the deliverables of the project?

The deliverables will be getting the bags and all their content squared away in a timely manner. The bags will be filled with a Visions T-Shirt, sticker, space goodies, and other swag that will need to be bought, donated, or personally made.

4. What is the budget?
$250 for Swag Bags.

5. How long will it take?
I want the Swag Bags to be completed before the end of March so I am not scrambling to get done and they have time to be perfected.

6. What specific skills are needed?
People skills and the ability to talk to sponsors or businesses, time management, organization skills, imaginative, resourceful, and being able to budget/ handle money.

7. What special resources are needed?
Special resources would be the sponsorship package and what all that entails as well as any suggestions on who to contact, or any local Wilmington businesses that could donate!

8. Who is working the project? What is each person's job?

I am! My job entails, brainstorming, budgeting, contacting businesses, buying items, assembling swag bags, and then giving out the bags. I will have to work with the art department with getting logos and designs completed and other people within the hospitality department.

9. What is the schedule?
Early January: Swag Bag brainstorming

-January 26^th: Share pitch, budget, and ideas to the class

-January 27- February 1: Finalize pitch to class to get approval
-Feb 2 - Swag Bag Follow Up
-Feb 3^rd – Feb 15^th: Work on finalizing budget with estimates and donations… ending with a detailed budget to get approved
-End of February: Start buying items for the bags after everything is approved

-Beginning of March: Get all the items organized ready to go into bags, screen printing totes
-March 15: Begin filling swag bags and labeling them

-March 31^st: Have all the bags ready for the day of the event.

-Day of Guest Arrival: Take bags to hotel to be put in rooms for guests.

10. What are the risks? (Small vs. large impact, likely vs. unlikely)

·       Large Impact (likely): Something gets messed up with the shipping, the order is wrong, or we don't have enough swag bags.

·       Large Impact (Somewhat Unlikely): A donor like Freaker or Astronaut IceCream won't happen and a Plan B would have to be made.

·       Large Impact (Unlikely): No items come in and we have nothing

·       Small Impact (Likely): We have to sacrifice things in order to meet the budget.

·       Small Impact (Unlikely): The DIY could be a "Pinterest fail", but we can always come up with a creative solution.

11. How will you communicate with your team?
I will communicate with the Art Department for logos and designs and I can do that by filling out a form through the Google Drive. If I need to set up a face to face meeting with them I can talk to them or class, or Facebook them to set up a time. I will see Simone at weekly meetings and I have her number if I have any hospitality related questions or concerns.

12. How will you determine if the project is successful?

The project will be successful if the filmmakers and scholars enjoy the bags and see the work put into them. My goal is to make the undergrad filmmakers and scholars to feel important, and I hope the swag bag gives off that mojo!